For flat-panel TVs, the choice for years has been between plasma and LCD. This year, there"ll be another choice, at least for those prepared to spend big.
LG Electronics says it"s planning to sell a 55-inch set based on organic light-emitting diodes, or OLEDs.
Apart from providing improved picture quality, OLED TVs can be very thin. LG’s set will be 4 millimeters thick (3/16ths of an inch) and weight 16.5 pounds.
LG says its set will likely go on sale in the fourth quarter.
It isn"t revealing a price yet, but an analyst at DisplaySearch estimates such sets will start out above $5,000.
The screen technology is in use in high-end smartphones and provides deeply saturated colors and high contrast. However, it’s been very difficult to make larger screens with consistent results. In late 2007, Sony Corp. started selling an 11-inch OLED TV for about $2,500, but it never followed it up with a bigger model.
Korean company LG to sell ultra-thin 55-inch OLED TV this yearKorean company LG to sell ultra-thin 55-inch OLED TV this year