Designer Tommy Hilfiger shows new style pants at new store launch in Tokyo

He is the face behind one of the world's most successful fashion brands however Tommy Hilfiger has committed a rather cringe-worthy fashion faux pas.

The American fashion designer wore a pair of fire engine-red trousers emblazoned with a slew of thick black racing stripes to a Tommy Hilfiger flagship store opening in Tokyo earlier today.

It was an odd choice for the 61-year-old, especially when paired with the sophisticated buttoned-up suit jacket he wore up top.

Tommy Hilfiger, pictured above with Jessica Alba, wore striped pants to launch a Tommy Hilfiger store in Japan

Tommy Hilfiger and Gackt, a Japanese musician