A new ladies-only masturbation bar stocked with colorful sex toys is creating buzz in Japan. Love Joule, a “love and sex bar dedicated to women,” aims to foster a comfortable atmosphere in which ladies can “openly discuss masturbation,” perhaps with the help of a cocktail or two.
“Since most people view female masturbation as something of a mystery or taboo, it is not a usual topic at typical bars,” said owner Megumi Nakagawa, according to the Tokyo Reporter.
Behind the bar at Love Joule is a bright display of candy-colored vibrators and lubricants. There’s also a selection of champagne and liquor bottles.
The bar, which opened in July in Tokyo’s Shibuya district, is off limits to men, unless accompanied by a woman.
It’s “fashionable and sexy in a different kind of space — perfect for girls-only discussions or a date,” Nakagawa said, according to the Tokyo Reporter.
Twitter users were amused by the bar’s concept. “Why didn’t I think of that?” one wrote.
“Empowering, I guess,” another person tweeted.
The bar boasts it has already become popular among stars of Japan’s adult film industry, citing X-rated actress Nayuka Mine as a customer, the Global Post reported.
Tokyo's Shibuya district, where masturbation bar Love Joule opened this summer.